Palestra: Incerteza na Servitização

About Melanie Kreye:

She is a Prize Fellow at the School of Management, University of Bath, UK and an External Lecturer at the Department of Management Engineering, Technical University of Denmark (DTU). Her research focuses on uncertainty in different industrial and academic areas. These areas include uncertainty management within the relationship between service provider and customer in the context of servitization and uncertainty perception for decision support and New Product Development (NPD). Her research has been published in peer-reviewed journals such as Omega – The International Journal of Management Science and Production Planning and Control.